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Join us on our creative journey

HELLO PRESS!

Did you know? #spreadtheword

Laetitia, the founder of the Sundown Society was very privileged to be interviewed by Ici Londres and French Morning London about her journey and the brand's mission.

 

Interview French Morning The Sundown Society Laetitia Sfez

It's written in French but our friend Google can help you with that ;)   

Interview Ici Londres The Sundown Society Laetitia Sfez

Have a great read! <3

COMMENCING COUNTDOWN... ENGINES ON!

Our very first production run has started! Our products are finally being brought to life in our ethical London factory #woop #exciting

We feel a bit like David Bowie's Major Tom: it's time to leave the reassuring capsule of the studio and step into reality! #maygodslovebewithus

Subscribe to our newsletter to be the first to know when they're on sale. And stay tuned by following us on Facebook or Instagram :)

 

The Sundown Society Machinist Monica Ethical Fashion

The Sundown Society First tees Ethical Fashion Yoga Nazca Prints

The Sundown Society Ethical Fashion Factory

WHICH SUNDOWN MEMBER ARE YOU?

At the Sundown Society, our inspiration always stems from our community and members - You!

We want to reinvent the way you dress at home. Bye bye shabby tees, hello comfy outfits you'll be proud to show on a client Skype call or at the morning table!

Our prints reflect that vision. So tell us - are you more of a houseproud peacock, a floral selfie star, a yoga queen or a visual adventurer? #pickandchoose

Take the quizz now!

  

Sundown Peacock Print

Sundown Floral Print

Sundown Yoga Print 

Sundown Nazca Print

TODAY WE'RE SUPER HAPPY

We finalised 4 prints and 2 styles for our first production run happening this summer! #yay #youpi

We want them delivered to your door by next autumn, when the cold months kick in again and you want to stay cozy indoors, so pre-orders will be launching soon.

We have many prints and styles in development at the moment, so watch out for more to come! #staytuned

 

The Grand Budapest Hotel

HELLO! IS IT ME YOU'RE LOOKING FOR?

We want a local production, manufactured in ethical conditions, using materials and processes with the least possible impact on the planet. Because it's time for a #fashionrevolution.

Finding the right supplier has been the hard bit of our journey so far. We searched for months onwards to find the right one for our small batches of exclusive prints and styles.

Going to fairs, talking to people, visiting factories.

One day we realised the answer was literally on our doorstep.

For our first production run, we’re proudly designing and manufacturing everything in London, our studio being at a walking distance from our factory.

We can't wait to show you the samples!

 

Sundown Studio London Goodness

GET RID OF THAT GRANDPA'S LOOK

We want you to be proud at home, to show off your sleepwear and to sit at the breakfast table with confidence and style.

This is our vision, our design brief.

From prints to shapes and colours, we want to express that radiance and comfort you feel when you put your best clothes on.

No more faded tracksuits and passion-killer outfits!

 

Sundown Society Behind The Scenes

YOU KNOW THAT BRIDGET JONES'S FEELING?

We all get the same feeling of slight embarrassment when we wear our old pyjamas at home. This is the starting point of the Sundown Society.

But we want to go beyond it - and truly grasp how you feel while being at home.

As designers, we use the design thinking approach in everything we do. And it all starts and comes back to the user - you.

Which means the Sundown Society started off with loads of interviews - dozens and dozens of time. Just to make sure, just to get it right. Remember?

 

Bridget Jones' Diary