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Join us on our creative journey


Over the last months our team had the opportunity to meet with great businesses - ethically-minded, focused on green-living - and run by ace women! #girlpower

Sundown Society Laetitia UAL Enterprising Alumni

Talking about how pop-ups can help you reach out to your community

Late in November, our founder Laetitia got the chance to take part in an event organised by the UAL Enterprising Alumni association, discussing communities and alternative approaches to selling.

Paynter Jacket Selkie Patterns Sundown Society

Lovely evening with lovely people :)

She was joined by Becky from Paynter Jacket - a fantastic start-up making limited edition jackets - and Caroline from Selkie Patterns - a fabulous company offering sewing patterns and fabrics sustainably designed and produced in the UK.

UAL Enterprising Alumni Event

Great to be back at CSM <3

It was a great night, held at Central Saint Martins, with a lot of people attending the talk! #clapclapclap

Last February, Laetitia also got the chance to talk about online visibility during the first L-start Club London, run by the French female entrepreneurship network L-start.

Lstart Laetitia Sundown Society

An amazing crowd of creative and dynamic French "entrepreneures"!

She was lucky enough to meet with some great entrepreneurs, among which Margaux from Margaux Salon - an award-winning natural salons in North London - and Charlotte from AllTrippers - an amazing platform giving you all the info you need whether you’re a tourist or expatriate in London. Check them out! #lesentrepreneusesfrancaisesontdutalent


Did you get the chance to pop by our ephemeral shop in Notting Hill this July? #hellohughgrant

Pop up shop front windown

The shop was located on Blenheim Crescent - off Portobello market

During two weeks the Sundown Society's full range was available among beautiful products from other amazing brands in a lovely space curated by AND Agency.

AND Agency pop up

Beautiful curation by AND Agency

It was great to meet other designers who share the same ethos of things done well and ethically.

Sundown Society Pop up rail

You can't have too many patterns! ;)

Watch out for the next one! #staytuned


We've been having a busy and exciting summer so far! #part1

Setting up the workshop

Setting up the material and tools

Partnering up with lifestyle brand welivein_ we hosted a "self-care for freelancers" workshop, where we explored simple rituals to boost your confidence and increase your focus and productivity when working from home. 

Workshop participants

We had a full house! 

Tooking place at Not Just A Shop in High Holborn, participants were invited to blend their own essential oils bundle - under the direction of specialist Anna - and make a b.r.e.a.t.h.e bracelet - while Laetitia discussed meditation and breathing techniques to keep anxiety at bay. 

Blending essential oils

Learning how to work with essential oils

Making a breathe bracelet

Assembling the bracelet with wooden beads and reclaimed fabric

All fuelled by laughs and prosecco of course ;)

The Sundown Society and welvein_ workshop 2


It was a fab night and we loved it! If you would like to participate in our next workshop, please sign up to our newsletter! #ohoui


Our very first production run has started! Our products are finally being brought to life in our ethical London factory #woop #exciting

We feel a bit like David Bowie's Major Tom: it's time to leave the reassuring capsule of the studio and step into reality! #maygodslovebewithus

Subscribe to our newsletter to be the first to know when they're on sale. And stay tuned by following us on Facebook or Instagram :)


The Sundown Society Machinist Monica Ethical Fashion

The Sundown Society First tees Ethical Fashion Yoga Nazca Prints

The Sundown Society Ethical Fashion Factory


At the Sundown Society, our inspiration always stems from our community and members - You!

We want to reinvent the way you dress at home. Bye bye shabby tees, hello comfy outfits you'll be proud to show on a client Skype call or at the morning table!

Our prints reflect that vision. So tell us - are you more of a houseproud peacock, a floral selfie star, a yoga queen or a visual adventurer? #pickandchoose

Take the quizz now!


Sundown Peacock Print

Sundown Floral Print

Sundown Yoga Print 

Sundown Nazca Print


We finalised 4 prints and 2 styles for our first production run happening this summer! #yay #youpi

We want them delivered to your door by next autumn, when the cold months kick in again and you want to stay cozy indoors, so pre-orders will be launching soon.

We have many prints and styles in development at the moment, so watch out for more to come! #staytuned


The Grand Budapest Hotel


We want a local production, manufactured in ethical conditions, using materials and processes with the least possible impact on the planet. Because it's time for a #fashionrevolution.

Finding the right supplier has been the hard bit of our journey so far. We searched for months onwards to find the right one for our small batches of exclusive prints and styles.

Going to fairs, talking to people, visiting factories.

One day we realised the answer was literally on our doorstep.

For our first production run, we’re proudly designing and manufacturing everything in London, our studio being at a walking distance from our factory.

We can't wait to show you the samples!


Sundown Studio London Goodness


We want you to be proud at home, to show off your sleepwear and to sit at the breakfast table with confidence and style.

This is our vision, our design brief.

From prints to shapes and colours, we want to express that radiance and comfort you feel when you put your best clothes on.

No more faded tracksuits and passion-killer outfits!


Sundown Society Behind The Scenes