Join us on our creative journey
Did you get the chance to pop by our ephemeral shop in Notting Hill this July? #hellohughgrant
The shop was located on Blenheim Crescent - off Portobello market
During two weeks the Sundown Society's full range was available among beautiful products from other amazing brands in a lovely space curated by AND Agency.
Beautiful curation by AND Agency
It was great to meet other designers who share the same ethos of things done well and ethically.
You can't have too many patterns! ;)
Watch out for the next one! #staytuned
We've been having a busy and exciting summer so far! #part1
Setting up the material and tools
Partnering up with lifestyle brand welivein_ we hosted a "self-care for freelancers" workshop, where we explored simple rituals to boost your confidence and increase your focus and productivity when working from home.
We had a full house!
Tooking place at Not Just A Shop in High Holborn, participants were invited to blend their own essential oils bundle - under the direction of specialist Anna - and make a b.r.e.a.t.h.e bracelet - while Laetitia discussed meditation and breathing techniques to keep anxiety at bay.
Learning how to work with essential oils
Assembling the bracelet with wooden beads and reclaimed fabric
All fuelled by laughs and prosecco of course ;)
It was a fab night and we loved it! If you would like to participate in our next workshop, please sign up to our newsletter! #ohoui
Did you know? #spreadtheword
Laetitia, the founder of the Sundown Society was very privileged to be interviewed by Ici Londres and French Morning London about her journey and the brand's mission.
It's written in French but our friend Google can help you with that ;)
Have a great read! <3
Our very first production run has started! Our products are finally being brought to life in our ethical London factory #woop #exciting
We feel a bit like David Bowie's Major Tom: it's time to leave the reassuring capsule of the studio and step into reality! #maygodslovebewithus
Subscribe to our newsletter to be the first to know when they're on sale. And stay tuned by following us on Facebook or Instagram :)
Today at the factory we checked the fabric for the first upcoming production run, including our iconic yoga print.
Everything is now ready to go! #everybodydance #clapyourhands
At the Sundown Society, our inspiration always stems from our community and members - You!
We want to reinvent the way you dress at home. Bye bye shabby tees, hello comfy outfits you'll be proud to show on a client Skype call or at the morning table!
Our prints reflect that vision. So tell us - are you more of a houseproud peacock, a floral selfie star, a yoga queen or a visual adventurer? #pickandchoose
We finalised 4 prints and 2 styles for our first production run happening this summer! #yay #youpi
We want them delivered to your door by next autumn, when the cold months kick in again and you want to stay cozy indoors, so pre-orders will be launching soon.
We have many prints and styles in development at the moment, so watch out for more to come! #staytuned
We want a local production, manufactured in ethical conditions, using materials and processes with the least possible impact on the planet. Because it's time for a #fashionrevolution.
Finding the right supplier has been the hard bit of our journey so far. We searched for months onwards to find the right one for our small batches of exclusive prints and styles.
Going to fairs, talking to people, visiting factories.
One day we realised the answer was literally on our doorstep.
For our first production run, we’re proudly designing and manufacturing everything in London, our studio being at a walking distance from our factory.
We can't wait to show you the samples!
We want you to be proud at home, to show off your sleepwear and to sit at the breakfast table with confidence and style.
This is our vision, our design brief.
From prints to shapes and colours, we want to express that radiance and comfort you feel when you put your best clothes on.
No more faded tracksuits and passion-killer outfits!
We all get the same feeling of slight embarrassment when we wear our old pyjamas at home. This is the starting point of the Sundown Society.
But we want to go beyond it - and truly grasp how you feel while being at home.
As designers, we use the design thinking approach in everything we do. And it all starts and comes back to the user - you.
Which means the Sundown Society started off with loads of interviews - dozens and dozens of time. Just to make sure, just to get it right. Remember?