Join us on our creative journey
Did you know? #spreadtheword
Laetitia, the founder of the Sundown Society was very privileged to be interviewed by Ici Londres and French Morning London about her journey and the brand's mission.
It's written in French but our friend Google can help you with that ;)
Have a great read! <3
At the Sundown Society, our inspiration always stems from our community and members - You!
We want to reinvent the way you dress at home. Bye bye shabby tees, hello comfy outfits you'll be proud to show on a client Skype call or at the morning table!
Our prints reflect that vision. So tell us - are you more of a houseproud peacock, a floral selfie star, a yoga queen or a visual adventurer? #pickandchoose
We want a local production, manufactured in ethical conditions, using materials and processes with the least possible impact on the planet. Because it's time for a #fashionrevolution.
Finding the right supplier has been the hard bit of our journey so far. We searched for months onwards to find the right one for our small batches of exclusive prints and styles.
Going to fairs, talking to people, visiting factories.
One day we realised the answer was literally on our doorstep.
For our first production run, we’re proudly designing and manufacturing everything in London, our studio being at a walking distance from our factory.
We can't wait to show you the samples!
We want you to be proud at home, to show off your sleepwear and to sit at the breakfast table with confidence and style.
This is our vision, our design brief.
From prints to shapes and colours, we want to express that radiance and comfort you feel when you put your best clothes on.
No more faded tracksuits and passion-killer outfits!
We all get the same feeling of slight embarrassment when we wear our old pyjamas at home. This is the starting point of the Sundown Society.
But we want to go beyond it - and truly grasp how you feel while being at home.
As designers, we use the design thinking approach in everything we do. And it all starts and comes back to the user - you.
Which means the Sundown Society started off with loads of interviews - dozens and dozens of time. Just to make sure, just to get it right. Remember?