We all get the same feeling of slight embarrassment when we wear our old pyjamas at home. This is the starting point of the Sundown Society.

But we want to go beyond it - and truly grasp how you feel while being at home.

As designers, we use the design thinking approach in everything we do. And it all starts and comes back to the user - you.

Which means the Sundown Society started off with loads of interviews - dozens and dozens of time. Just to make sure, just to get it right. Remember?