LET'S REINVENT SLEEPWEAR TOGETHER
We are the Sundown Society and we're here to reinvent the way you dress at home.
We believe that wearing daring home clothes brings back self-confidence.
We fight against self-negligence, faded tracksuits and passion-killer outfits. Our goal is no more pyjama shaming.
EVER FELT EMBARRASSED OPENING THE DOOR TO THE DELIVEROO GUY?
Or slightly awkward when your neighbour calls unexpected?
We understand, comfort first. We've all worn those old leggings and shabby t-shirt.
But socially unacceptable home outfits are not inevitable.
LIFE'S TOO SHORT FOR AWKWARD EVENING OUTFITS
As London creatives, we favour bold prints and classy cuts that make you feel good and radiant at home.
Bye bye Grandpa's pyjamas, hello hybrid clothing perfect to free-lance or Netflix-binge (we all do it, it's ok).
We praise the unabashed individuals who set out on their domestic daily routine in classy chill pants, bold comfy tops and dashing snugs jackets.
FAST FASHION MAKES NO SENSE
We do everything locally for a maximum transparency and a minimal carbon footprint.
From our studio in Islington we cycle to our Harringay factory, where our products are ethically made in small batches using eco fabric printed in Wembley.
We take pride in producing local quality clothing meant to last.
WE ARE THE CREATIVE FREE-LANCERS
Salut! I’m Laetitia, the founder of the studio. I'm a free-lance French product designer living in North London.
Wondering why I could never find anything to dress comfortably and in style when staying in, I decided to apply my design skills to the neglected area of home outfits.
My aim is to design cool and conscious clothing to chill and sleep in. No more embarrassing moments at the breakfast table, and when you work from home, being well dressed gives you that kick of productivity we all need.
I’m passionate about other creatives’ routines and free-lancing environments. On the blog I proudly chronicle how other women designers fuel creativity at home.